CenSys95 market analysis system

Media planning

CenSys95 offers media planners and buyers access to the latest ISBA and BARB television boundaries and the RAJAR definitions of Independent Local Radio and BBC radio transmission areas.

Media boundaries are commonly used in many organisations for targeting and reporting purposes. CenSys95 manages the boundary sets and allows the creation of catchments for the generation of 1991 Census and geodemographic profiles, market potential estimates and maps based on media areas.