Using this module it is possible to, for example, search for Specialist and Non Specialist retailers in the 'Off-licence' category, extract the retailers and produce a thematic map (as above) showing where the stores are located. The technique is useful in competitor analysis and for targeting promotions (eg coupon redemption) at the branch level.
The full Retail Locations database costs consists of over 150,000 branches in 100 categories, regularly updated by chain. Data can also be supplied subsetted by fascia (eg Tesco), category (grocery stores) or ownership codes on a cost/1000 basis.