CenSys95 market analysis system
Introduction
CenSys95 from Business Geographics is a map-based system for catchment management, market
analysis and demographic profiling. For a catchment defined in terms of almost any geographic
unit (from enumeration districts through to postcode sectors and media broadcast areas) the
system can produce:
Because the software is modular in design and allows the easy import of your own and any third
party data a large number of datasets, programs, analytical and reporting capabilities may be
added as the system grows. Modules currently available cover:
CenSys95 is perfect for marketing operations, planners, media buyers, retail and financial
organisations who need to determine the demographic composition of a local area, target mailings,
locate stores or estimate market potential.
The software is based around MapInfo - one of the leading desktop mapping packages - with further
developments under way in Smallworld GIS for larger, multi-user sites. A huge range of datasets
are available including:
Systems range in price from around £10,000 (year 1) for a basic CenSys95 package with sector level Census
data to around £25,000 (year 1) for an ED-level targeting system. Subsequent year maintenance
charges for software and data updates range from around £1,500 to £5,000 depending upon the service
level agreement and the number and frequency of updates.
Follow the links for more details about system functionality or mail
info@geoweb.co.uk to outline your particular
requirements, arrange demonstrations or ask for a quote.
CenSys95 is Copyright © Business Geographics Limited. All rights reserved, 1995.
MapInfo and MapBasic are Copyright © MapInfo Corporation 1995.